Laser engraving is a permanent branding process that engraves artwork into the surface of the product using a laser. Different materials produce different engraving finishes, to avoid uncertainty pre-production samples are recommended.
Advantages
- Higher perceived value than other forms of branding
- The branding becomes part of the surface and is permanent
- Large branding areas available on curved products
- Can produce variable data such as individual names
- The product can be shipped straight away after being engraved
Limitations
- Fine detail can be lost on smaller products like pens
Artwork Requirements
- Artwork must be supplied in a vector editable format
- Fonts are advised to be converted to outlines/objects to avoid font conflicts
